Events are an important part of the business world, providing opportunities for networking, education, and collaboration. In fact, there are over 1.3 million business events held each year, with more than 85 million attendees. However, planning and executing a successful event can be a daunting task. This is where event management comes in.

Event management is the process of planning, organising, and executing events, such as conferences, trade shows, and corporate events. It involves coordinating all aspects of the event, from selecting the venue and vendors to marketing and promotion, to ensure a seamless and enjoyable experience for attendees.

Let’s get started…

What is event management?

Event management is the full production process of events. From conception all the way to completion. With tasks like event planning to event production taking place.

Effective event management requires a combination of skills, including project management, communication, creativity, and attention to detail. It also involves coordinating with a range of stakeholders, including vendors, suppliers, and sponsors, to ensure that everything runs smoothly.

Ultimately, it’s the task of an event company to bring your vision to life. While at the same time offering their industry experience to enhance your event.

What does an event manager do?

An event manager will carry out the following during an event…

  • Event Planning – Event managers will meet with the client to gather as much information as possible about their event. Following on from this, organisers will identify a suitable venue, suppliers, and provide the client with a detailed concept for their event.
  • Staff Organisation – The process of making sure the venue is suitably staffed during the event.
  • Event Scheduling – Creating a solid agenda for the event. Ensuring all the event content is suitably segmented throughout the event. Once established, an event walkthrough will take place.
  • Event Production – On the day of the event, the event crew will run vigorous tests on the equipment, making sure every aspect of the event’s production is ready to go.
  • Event Wrap-Up Process – Once everything is complete, the event manager will compare the outcomes of the event with its objectives. Post event admin takes place. With things like invoicing and feedback being obtained.

What are the different types of events?

Events come in all shapes and sizes, catering to a variety of goals, themes, and audiences. As an event manager, it’s important to be familiar with the different types of events and their unique characteristics.

There are endless types of events to suit any tone, goal, and scale. Below are some of the most common types of events. Event management can be carried out at any of the following:

  • Corporate Events/Conferences
  • Award Ceremonies
  • Party Events
  • Product Launches
  • Sports Events
  • Festivals
  • Exhibitions
  • Weddings

Each type of event has its unique challenges and opportunities, and it’s important for event managers to tailor their approach to meet the specific goals and requirements of each event. Events can be delivered across all kinds of sectors, to all kinds of scales, across any platform.

What is a virtual event?

A virtual event is an event which takes place online. With all participants and attendees in remote locations. Events are delivered across various platforms. This includes a virtual event platform.

Virtual event management has a hugely different process from that of in-person event management. Different kinds of roles have a much greater influence on the event’s creation. For example, a platform architect plays a pivotal role in virtual events. A platform architect designs and creates a virtual platform for remote attendees to navigate and experience the event.

The benefits of virtual events include sustainability, cost, inclusivity, and convenience. Click here to find out more about virtual event management.

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What is a hybrid event?

A hybrid event is an event which combines in-person and virtual elements. For example, an event could take place at a venue, with remote delegates interacting with in-person delegates via a virtual link.

Hybrid events have become a popular option for many in recent years. As they allow attendees to enjoy aspects of both event types.

An in-person production crew and a virtual production crew are needed for the delivery of hybrid events.

Click here to learn more about hybrid event management.

How to get into events management

Getting into event management can vary. With many roles available for those looking to join the events industry.

From event managers to audio technicians. The following are routes you can take to start your career in the events industry…

  • Volunteering – Event management companies around the world are looking for volunteers with an enthusiasm for the world of events to learn their craft at their company.
  • Apprenticeship – Intermediate and advanced apprenticeships are available for those looking for a route into the events industry. will give you a professional qualification in event management. With many leading directly to a full-time job.
  • Degree – Universities around the UK & worldwide offer a huge amount of degree courses for those looking to enter the event industry.
  • Event Certification – A certification in events management is an alternative to a degree. Certifications are often much more focused on a particular area of event management.

Click here for more help on how to get into event management.

Clearly, the question, ‘What is event management?’ comes down to many things. Whether that’s the event type, the process that goes into making that event, and the impression you want to create for the attendees.

Here at Giggabox, we specialise in carrying out virtual, hybrid, and live events. Contact us today and see how we can deliver an event your audience will love!

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